
Life Insurance
At AIBL, risk management isn’t just about buying insurance it’s about understanding, controlling, and preventing loss.
Our consulting division helps clients anticipate risks before they become claims, turning risk management into a strategic business advantage.
Individual Life Insurance


Whole Life Insurance
Lifetime coverage with guaranteed death benefit and cash value accumulation. Applications include:
Permanent estate liquidity for inheritance tax
Collateral for business financing
Forced savings discipline with mortality protection
Wealth transfer to next generation
Endowment Policies
Combination insurance-savings paying either death benefit or maturity value. Declining popularity due to poor investment returns relative to alternative investment vehicles, but still relevant for:
Conservative savers requiring forced discipline
Education funding with mortality protection
Dowry or wedding planning (cultural savings objectives)
Team Life Insurance
Pure mortality protection providing death benefit during policy term without savings component. Appropriate for:
Income replacement for dependents during working years
Loan protection (mortgage protection decreasing term)
Business key person insurance
Estate duty planning for high-net-worth estates
AIBL entered life insurance distribution in 2024 through partnerships, recognizing that corporate clients require integrated risk solutions encompassing both business continuation (general insurance) and human capital protection (life insurance).
Group Life Schemes
Corporate Group Life


Employer-sponsored death benefit programs providing:
Multiple of salary death benefit (typically 2-4x annual salary)
Funeral expense benefit
Last expense benefit
Optional spouse and children coverage
Premium waiver for disabled members
Loan protection for SACCOs, microfinance, and banks ensuring:
Outstanding loan balance paid at borrower's death
Lender protected against default from mortality
Borrower's estate relieved of debt burden
Group Credit Life
Critical Illness & Disability Coverage
Lump sum payment upon diagnosis of specified critical illnesses and also addresses income replacement during treatment and recovery periods when disability insurance pays but individual cannot work.
Cancer, heart attack, stroke
Kidney failure, major organ transplant
Permanent disability from accident or illness


Dread Disease Insurance
Income Protection (Disability Insurance)
Monthly income replacement following accident or sickness preventing work:
Occupation-specific disability definitions
Partial disability benefits for reduced earning capacity
Rehabilitation benefit encouraging return to work
Premium waiver if disabled
Education & Savings Plans
University Education Plans
Structured savings targeting children's tertiary education costs, typically 10-18 year accumulation periods. AIBL positions these realistically—investment returns often underperform alternative savings vehicles (unit trusts, money market funds), but forced discipline and premium waiver benefits (policy continues if parent dies/disabled) provide value for clients lacking investment discipline.


Retirement Savings Plans
Individual pension schemes supplementing NSSF statutory contributions:
Lump sum withdrawal at retirement
Annuity purchase for guaranteed lifetime income
Tax efficiency under Income Tax Act (premiums deductible up to limits)
Contacts
Licensed by IRA | License No: IRA/06/058/2025
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Assured Insurance Brokers Limited has served Kenyan businesses and individuals for over four decades with a commitment that remains radical in our industry


